Affiliate Marketing
What is affiliate marketing?
Affiliate marketing is simply the process of you selling other people’s products for them just like a salesperson. For this, you earn a commission when you make a sale. You are not employed by this person, and can sell the product any way you choose (mostly).
That is really the base of affiliate marketing:
- Find a product to promote,
- Promote it,
- Make a commission for it.
Affiliate marketing works by you promoting and selling other people's products and services. You don't have to buy any stock before you sell it and the product owner takes care of the payment systems and product delivery. Your job is to find the customers and promote the product to them.
Affiliate marketing is a legitimate online business model. It's not some 'easy push-button get rich' scheme. All businesses, whether offline or online, need work, resources and commitment to make them succeed.
There are many different products and services you can sell as an affiliate. But before you start affiliate marketing you need to ensure that the products and market you go into will be profitable.
Do You Know Your Market?
When you start affiliate marketing your first decision is to choose the niche or industry where you want to sell your affiliate products and services. The top affiliate marketing markets are generally in the big evergreen areas of health and fitness, wealth and relationships. There is a huge variety of affiliate products that you can sell in these markets and more at online marketplaces like Amazon, CJ Affiliate, ClickBank and JVZoo
Are People Spending Money?
Make sure that there is a demand for your chosen products. Just because somebody has created it for affiliates to sell does not mean that people will want to buy it. Do your research a see if your chosen product solves a problem for your prospect or makes their life easier.
Are There Other Related Products or Services?
Your affiliate marketing strategy should include products and markets where the problem won't be solved with just one sale. You will virtually always make more money in a market where you can sell consistently, rather than to a market where you can sell just one item. These recurring income products include items like subscription websites, software packages or licences.
What Is the Competition?
There will always be competition from other affiliates. The more focused you are on your niche, the more success you will have. For example, 'weight loss' is very generic, but 'weight loss for men over 40' is much more specific.
How Will You Get Customers?
Once you have chosen your product and market, you will need to attract customers to your offers. This can be done in a number of different ways. You will need to build a website so that you can provide information about your products. There are many easy to use systems that can get you online with hours. You then drive prospects to your website either by paid advertising, such as pay-per-click or banner ads or via free traffic methods like social media posts and search engine optimization.
Regardless of your age, education or technical skills there are no specific requirements for being successful with affiliate marketing. However you will be more successful with a solid business model to work from, clear direction, training and support.
How Do Affiliate Marketers Get Paid?
A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer?
The answer can get complicated.
The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently.
The affiliate may get paid in various ways:
1. Pay per sale.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
2. Pay per lead.
A more complex system, pay per lead affiliate programs compensates the affiliate based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action — whether it’s filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files.
3. Pay per click.
This program focuses on incentivizing the affiliate to redirect consumers from their marketing platform to the merchant’s website. This means the affiliate must engage the consumer to the extent that they will move from the affiliate’s site to the merchant’s site. The affiliate is paid based on the increase in web traffic.
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