Digital Marketing For Beginner 2021

 What is Digital Marketing?

The act of selling products and services via digital channels such as social media, SEO, email, and mobile apps is known as digital marketing. In general, digital marketing refers to any type of marketing that uses electronic devices.

 

Why Digital Marketing Is important?

With digital marketing, you can reach a massive audience in a cost-effective and measurable manner. Traditional marketing methods can be used to save money and reach more customers for less money. Get to know your audience and allow them to get to know you personally, as this can help to build brand loyalty.

What are the basics of digital marketing?

Digital marketing is a broad term that encompasses all modern marketing strategies. We're talking about marketing strategies that entail reaching out to target customers via online marketing (the Internet, mobile phones, and so on) and social media marketing (Facebook, Instagram, Twitter, and such.). And now, more than ever, it is critical to conduct SEO audits on your website.which can be aided by tools such as the one provided by Uprank, but we'll get to that later.

As you might expect, this is a vast field that can be quite overwhelming if you're new to the world of online marketing, but don't give up! After all, digital marketing is currently the most popular type of marketing. It’s why the need for digital marketing and SEO expert is at such an all-time high right now.

So, Digital Marketing, huh? Well. One of the basics that you need to know about is what (I think) are the most important parts of digital marketing, and those are:

• Website design
  
• Search engine optimization
• Social media advertising
• Social media management
• Pay-Per-Click advertising
• Email marketing
• Content marketing

Before you decide to invest your time and resources in strategizing, it is critical that you understand the fundamentals of digital marketing and the various platforms. An effective marketing strategy can and should include a variety of components such as those listed above, as well as others.

However, most people believe that SEO (Search Engine Optimization) is the most important component. Why? Well, it's as simple as "At least 60% -80% of your traffic will come from search engines"... usually. SEO is a method of tricking or manipulating the various search engines, most notably Google, into displaying your website rather than your competitors' websites when people search for things relevant to what you're offering.

Is Digital Marketing Is A Good Career option ?

A career in digital marketing is very good indeed. Digital marketing is a rapidly expanding and rapidly changing field and it has a lot of opportunities for lucrative and profitable careers with it. The field of digital marketing is relatively new and because of that most of the professional world has not yet caught on to the trend of lucrative and profitable opportunities in the field right now

Digital marketing is meriting $68 billion and is rising at a 40% growth rate. With the boom in internet users and organizations choosing digital marketing, job positions and opportunities are only going to improve.

 Why Digital Marketing is a good career option ? 

• 73% of the Fortune 500 companies now have active corporate Twitter accounts
• 66% have Facebook pages, according to a new report of the University of Massachusetts Dartmouth
• 112% rise in demand for SEO professionals, with salaries as high as &94,000, as reported by Conductor, a NY company.
• Job Listings with “SEO” have increased on Job Search | Indeed by 1900% since 2006.

Here are just some career options you have once you opt for this field:

1. Product Marketer

2. SEO and SEM specialist

3. Digital strategist

4. Content writer

5. Content Manager

6. Social Media Manager

7. UI/UX designer

8. Graphic Designer

9. Developer