What is SEO (Search Engine Optimization)

 

What Is SEO (Search Engine Optimization)?

The term "search engine optimization" refers to the process of optimising a website for search engines. In simple terms, it refers to the process of upgrading your website in order to boost its exposure when consumers use Google, Bing, and other search engines to look for products or services linked to your business. The higher your pages' exposure in search results, the more likely you are to attract attention and attract new and existing clients to your company.

Why SEO is important for your Website?

SEO (Search Engine Optimization) is a technique for enhancing a website's ranking in search engines and increasing its visibility in search results. The practise of designing a website in such a way that it ranks higher in search results when consumers search for specific words and phrases is referred to as SEO. 

You can benefit from SEO in a number of ways that are beneficial to your website.

1-SEO Increases Organic Discovery & High-Quality Website Traffic

SEO's organic visibility, which leads to greater website traffic, is a huge benefit. Customer-centric search engine optimization is hyper-targeted. Through relevant search queries, a strong SEO plan will assist distribute your web pages to a relevant audience.

2-SEO Offers Impressive ROI

Return on investment (ROI) is generally a top criterion, if not the most essential, when considering digital marketing platforms. While SEO results take time to appear, a high-quality plan will eventually pay off handsomely.

3-SEO Improves Credibility & Trust

Being on the first page of Google increases your reputation with potential customers. Google ranks websites based on a variety of on-page and off-page factors, including the quality of the content, the speed of the site, and mobile friendliness. While most consumers are unlikely to pay attention to these signals, people do want Google to deliver relevant, useful material first.

4-SEO Reaches Your Entire Target Audience

SEO isn't just for businesses with a specific target market. Companies targeting multiple audiences, possibly with the same service, can benefit from search engine optimization.

5-SEO Optimizes User Experience

When a visitor enters a website and is confronted with a terrible user experience, such as mobile incompatibility or a barrage of popups, they are likely to depart within seconds. High bounce rates signal to Google that the web page isn't useful to the user, which might lead to lower ranks.

6-SEO Enhances PPC Success.

Paid search engine marketing (PPC) and SEO complement one other nicely. Website rankings at the top of paid search results and on the first page of organic search results provide consumers more reasons to visit your site and strengthen brand credibility.

7-SEO is a Long-Term Marketing Strategy

Implementing smart SEO methods like content generation and on-page optimization, as well as knowing Google's algorithm, requires a significant amount of work. Prepare to view SEO as an investment with a spectacular long-term return if you want to see the finest outcomes from adding SEO into your digital marketing strategy.

8-SEO is Key to Search Visibility

When you optimise your SEO, your website will appear higher in search results, and people will be able to locate your content or website more easily when they conduct a search.

TYPES OF SEO TECHNIQUES

There are two types of seo 

1-On Page SEO

On-page SEO is the practice of optimizing the elements of your own website or web pages in order to drive more organic traffic to your site and rank as high as possible in search engines. This is also known as On-site SEO.

On Page SEO Include

• Page Titles.
• Meta Descriptions.
• Meta Tags. 
• URL Structure. 
• Body Tags Keyword Density. 
• Image SEO. 
• Internal Linking

2-OFF Page SEO

Off-page SEO or Off-site SEO: refers to techniques you can use to improve the position of a website on the search engine results page (SERPs). In other words, Off-Page SEO is the process of building relationships/Backlinks with other websites by using different off-page SEO techniques

OFF Page SEO include

• Social Media Engagement.
• Social Bookmarking Sites.
• Forum Submission.
• Blog Directory Submission.
• Article Submission.
• Question and Answer.
• Video Submission.
• Image Submission.